28 Jun MAR 3023-Many organizational purchasers have
Question
15 multiple choice QUICK EASY NEED HELP FAST
Many organizational purchasers have a tendency to “stock up” on the products they buy. In addition, there are relatively few organizational buyers. These two facts tend to cause the demand for organizational products vary widely over time. This phenomenon is called:
institutional demand
price inelasticity
derived demand
fluctuating demand
none of the above
Which of the following isnot a source of primary data for marketing research?
Video cameras in a store
Mail questionnaires
Focus groups
Census data
Telephone interviews
The marketing philosophy that focuses on aggressive techniques for overcoming customer resistance is called:
A production philosophy
A sales philosophy
A market philosophy
A societal marketing philosophy
None of the above
Awareness of a difference between a consumer’s ideal state of affairs and the his or her actual state of affairs is called
Problem recognition
Information search
Alternative evaluation
Perception
Learning
Which of the following psychological variables is the MOST DIFFICULT for a marketer to influence.
motivation
perception
learning
attitude
personality
A negative trend in the marketing environment can have a positive effect on a marketer.
True
False
In a marketing context, “promotion” includes all of the following,except:
Advertising
Sales promotion
Publicity
Personal selling
Retailing
How many marketing mixes and market segments are involved in differentiated targeting?
1 marketing mix and 1 market segment
2 or more marketing mixes and 1 market segment
1 marketing mix and 2 or more market segments
2 or more marketing mixes and 2 or more market segments
This question cannot be answered with the information provided.
If you divide up a market based on things like personality, motives, and lifestyles, you are performing
Geographic segmentation
Demographic segmentation
Place segmentation
Benefit segmentation
None of the above
Which of the following should be true for concentrated target marketing to be successful in the long run.
Special needs in a target market, and special knowledge by a marketer.
A wide diversity of consumer needs in the market.
Each individual customer has substantial, unique needs.
Little diversity in needs and wants in the market.
None of the above
John was looking for new office space for his firm. He made a list of six potential sites to lease and visited each site before making a decision. This method of organizational buying is called:
sampling buying
description buying
contract buying
inspection buying
competitive bidding
Katie went to the grocery store and used routine problem solving to determine which brand of corn flakes she would buy. Based on this information, one thing we know for sure about her purchase is:
She bought Kellogg’s, the market leader.
She looked at several different brands before making a decision.
She didn’t compare “Nutrition Facts” labels before making a decision.
She spent way too much time shopping for corn flakes.
We don’t have enough information to be sure of any of the above.
The final stage in the consumer decision process is:
Fulfillment
Purchase decision
Problem resolution
Alternative evaluation
None of the above
The buying center is NOT a formalized group in a corporation.
Always true
Always false
Depends on the corporation
What, if anything, is wrong with the following type of survey question: “Why do you like Wendy’s fresh meat hamburgers better than those of competitors made with frozen meat?”
This is a nonmutually exclusive question
This is a leading question
This is an ambiguous question
This is a nonexhaustive question
Nothing, this is a legitimate survey question
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