28 Jun identify the market in which the company competes
Question
Select a company that sells products or services that a college student would buy. Go to the library and/or search on-line databases to gather some background information on that company. In particular,
(1) identify the market in which the company competes (it may have many lines of business, but focus on a particular product or service market),
(2) who its competitors are in that market, and
(3) how it goes to market. By “how it goes to market,” I mean for you to describe the company’s target customers, positioning among targeted customers, and its marketing mix. What do you think is the company’s competitive advantage? Explain. (Note that its competitive advantage may be shared with other lines of business in the company, so consider the whole company) Do you think it is a sustainable competitive advantage? Why? Is the business profitable? Give some specific, quantitative evidence about the performance of the business from your information search.
Your write-up should be concise and to the point on two typewritten pages (double-spaced, 12-pt font). You may add a one-page tabular or graphical appendix to support your write-up.
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