28 Jun In a paragraph or two please provide a synopsis
Question
http://cb.hbsp.harvard.edu/cbmp/access/50233923
Please follow the below mentioned steps:
1.Click on the above link.
2. Register on the Harvard site.
3. Purchase the case study.
4. Answer the three questions & submit on Ulearn.
Question # 1: In a paragraph or two please provide a synopsis & your understanding of the case.
Question # 2: Now that you have read & understood the case, what role do you think social media played in this case, how did it affect the airlines / the brand?
Question # 3: As a social media marketing strategist what would have been your strategy & recommendations to the airlines in respect to this case. Be descriptive & provide valid reasoning.
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