28 Jun MARKETING 6301-After a trip to Peru, where you were inspired by
Question
Note:
1. Write at least 3 page for question 1 & 2.
write at least 3 pages for question 3
2. Turnitin not more than 20%.
3. Write references as well as citation where needed.
Use marketing concepts from the book.
Book : kottler keller 14e marketing management .
Q1. After a trip to Peru, where you were inspired by the craftsmanship of artisans who make jewelry and decorative artifacts, you decided to establish an import business focusing on their work. How would you determine distribution intensity for your business? What mode or modes of transportation would you use to get the goods to the United States? How and where would you warehouse the goods? Explain your answers. (10pts)
Q2. Think about the confectionery category (candy, gum, and mint) and then choose a product within that category. There are many products available in stores within this category for us to consider purchasing. Confectionery products are typically sold in most distribution points (food stores, drug stores, convenience stores, big box stores, department stores, etc.) The category is highly competitive and consumers buy this category on impulse so the manufacturers and retailers rely on up to the moment information at the store level to have the right candy brand in the right place for the target market.
Hershey Foods would like to launch a new chocolate candy bar targeted to teen boys. Describe the channel strategy that would be most appropriate for the first 90 days of introduction. Discuss how the finished goods would be transported from its plant in Hershey, PA to stores across the globe. (10pts)
que – 3China and India are emerging markets that will have a significant impact on the world in coming years. The term “Chindia” is used to describe the growing power of these two countries. Do some research ondemographic and economic trends related to Chindia’s power, and its impact on marketers in the United States. Write a report, supporting your discussion of these trends with statistics/data. Note: Do not plagiarize information from the Internet research. Instead, explain in your own words these trends and their marketing impact. If you include a copy of a short data table or chart, you must interpret what it means in your own words. This assignment will be submitted through Turnitin, and your score for this report should not exceed 20%.
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