28 Jun final paper-An Integrated Marketing Strategy for
Question
The final paper The final paper will be titled “An Integrated Marketing Strategy for_____.” You fill in the blank with as
existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts
from the textbook and readings into your own ideas to create specific marketing ideas to promote the
brand (good or service) with a particular target market. Refer to the previous assignments completed in
this course for insight on how to develop your Final Paper. You must a.
b.
c.
d.
e. Provide an Overview/Executive Summary of the marketing strategy.
Describe the good or service and desired brand image.
Described the target market, including buyer motivations, demographics, and psychographics.
Describe the overall marketing strategy, including positioning strategy versus competitors.
Describe a promotions and advertising campaign that includes a description of one
advertisement.
f. Recommend and describe a Public Relations campaign.
g. Describe the use of an Internet marketing campaign, including Customer Relationship
Management. Must be 6 to 8 double-spaced pages in length (not including title and references pages) and
formatted according to APA style. Must include a separate title page with the following:
o Title of paper o Student’s name o Course name and number o Instructor’s name o Date submitted Must begin with an introductory paragraph that has a succinct thesis statement. Must address the topic of the paper with critical thought. Must end with a conclusion that reaffirms your thesis. Must use at least four scholarly sources in addition to the course text, including a minimum of
two from the Ashford University library. Must document all sources in APA style. Must include a separate references page that is formatted according to APA style.
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