28 Jun Promotions work hand in hand with advertising to
Question
Promotions work hand in hand with advertising to stimulate awareness and/or trial of a product or a service. Companies use a variety of promotion tools to get their message across ranging from sample giveaways to rebates to loyalty incentives. Think back to the last time you participated in a promotion. What kind was it? Did it succeed in raising your awareness of the product? Why? Did it shift your purchasing behavior over the long-term? Why or why not? If you were CEO of the company, how would you change the promotion to make it more impactful and more effective?
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