28 Jun PROJECT 2: ETHNOGRAPHY
Project 2: Ethnography
The second qualitative project is an ethnography. This method is designed to allow the researcher to make observations about a group of people in a social setting
over a period of time. The focus of the research question should have a communication angle to it. For example, how does the formality of a setting, the library vs
Olivers or the gym for example, affect communication patterns of students or faculty/staff? Are there differences between males and females and the way in which they
interact with their instructors? How does the nature of the lecture setting impact on the behavior of a class?
The research project should take the form of a formal journal report. It must include a description of the group of individuals you intend to observe, what role you
intend to take, what setting you have chosen and how you intend to access it. In total, you must include analysis of a minimum of 4 different observational time
periods of a minimum of 30 minutes each.
You will work in your lab group to define the setting, role and observational categories you intend on using over the next three weeks as well as how to code your
field notes. Each week your TA will give you feedback on your work.
The final report should be a 5-6 double spaced page report of your findings. Use a report format that includes an introduction, methodology, findings/discussion and
conclusion section. Use APA style for formatting of the report. Include as an appendix the coded project field notes.
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