28 Jun MINORITY RESEARCH
Project instructions:
The Internet provides a wonderful opportunity for doing marketing research and learning about various consumer markets. You are to prepare a report on the size, location, purchasing power, and market potential for the 3 largest minority target markets in the country?Hispanic Americans, African Americans, and Asian Americans.
Not all information on each market will come from just one source. You may need to access more than one website for each market in for the assignment. All of the information below needs to be included in each report. Be sure to cite all information that is not common knowledge and provide a bibliography at the end of the paper. The assignment should be in outline form for the Description of the Market (first part) then paragraph form for the summarization and evaluation of the overall busniness potential for each minority market. I will attached a template which you may find helpful.
Description of the Market
? Total numbers in the U.S.
? Percent of the total U. S. population
? Rate of growth
? Average household size
? Average age
? % with college degrees
? Average or median income levels
? Geographic location(s) ? metro, states, etc.
? Brands that have higher than average purchase for each group
? Identify specific products which have above average usage for each group
? Best media to use to target each group
? In a minimum of 2, but no more than 4 paragraphs, evaluate and summarize the overall business potential of ?each? minority market for a national marketer (P&G, Ford, etc.) This means 2 ? 4 paragraphs on each of the three minority markets.
Paper must have:
? Appropriate use of citations
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