29 Jun A social definition of marketing says
Question
Question 1. 1.A social definition of marketing says ________. (Points : 5)
effective marketing requires companies to remove intermediary parties to achieve a closer connection with direct consumers
a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company’s products
marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others
marketing is the process of extracting maximal value from consumers to facilitate corporate growth
marketing is the process of aggressive selling and promotion to encourage the purchase of products that might otherwise be unsought by the consumer
Question 2. 2.Marketing feedback and ________ processes are necessary to understand the efficiency and effectiveness of marketing activities and how both could be improved. (Points : 5)
control
analysis
measurement
retrospective
consumer behavior
Question 3. 3.Marketers are particularly interested in the consumption of ________, as developing brand loyalty in this age group is likely to lead to the highest consumer lifetime value. (Points : 5)
infants
young children
teens
parents
retirees
Question 4. 4.A low market-penetration index indicates ________. (Points : 5)
substantial growth potential for all firms
substantial growth opportunities for few firms
it will be very expensive to attract more prospects
price competition is increasing
profit margins are falling
Question 5. 5.The most scientifically valid research is ________ research. (Points : 5)
observation
focus-group
survey
behavioral data
experimental
Question 6. 6.Each society contains ________, groups with shared values emerging from their special life experiences or circumstances. (Points : 5)
demographic segments
cliques
consumer bundles
subcultures
behavioral niches
Question 7. 7.________ have been described as “large social, economic, political and technological changes [that] are slow to form, and once in place, they influence us for some time-between seven and ten years, or longer. (Points : 5)
Fads
Fashions
Trends
Megatrends
Styles
Question 8. 8.________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program. (Points : 5)
Market share
Market supply
Market demand
Market potential
Market penetration
Question 9. 9.The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products. (Points : 5)
production
selling
marketing
product
holistic marketing
Question 10. 10.Market-penetration, product-development, and market-development strategies would all be examples of ________ strategies. (Points : 5)
concentric
conglomerate
horizontal
intensive growth
integrative growth
Question 11. 11.A marketing manager, during an annual planning meeting, would like to have the department’s staff examine the set of consumers who have interest, income, and access to the company’s offers, known as the ________. (Points : 5)
potential market
available market
target market
penetrated market
repositioned market
Question 12. 12.In the famous case where Coca-Cola introduced New Coke after much research, the failure of New Coke was largely due to a marketing research barrier identified as ________. (Points : 5)
a narrow conception of the research
uneven caliber of researchers
poor framing of the problem
late and occasional erroneous findings
personality and presentation differences
Question 13. 13.If a firm pursues a ________ strategy, it must be good at engineering, purchasing, manufacturing, and physical distribution. (Points : 5)
differentiation
overall cost leadership
focus
domestic customer relationship
market share
Question 14. 14.A(n) ________ need is a need that the consumer explicitly verbalizes. (Points : 5)
stated
real
unstated
delight
secret
Question 15. 15.Procurement, technology development, human resource management, and firm infrastructure are handled in certain specialized departments and are called ________. (Points : 5)
materials handling
support activities
inventory activities
primary activities
benchmark activities
Question 16. 16.Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ________-understanding and meeting customers’ expressed needs. (Points : 5)
reactive market orientation
proactive marketing orientation
total market orientation
impulsive market orientation
holistic market orientation
Question 17. 17.One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________. (Points : 5)
product, positioning, place, and price
product, production, price, and place
promotion, place, positioning, and price
place, promotion, production, and positioning
product, price, promotion, and place
Question 18. 18.Firms making products that require ________face substantial cost increases as these become increasingly scarce. (Points : 5)
infinite
near finite
finite renewable
finite nonrenewable
absolute
Question 19. 19.Which of the following types of marketing research firms would best be described as being one that gathers consumer and trade information which they sell for a fee (e.g., Nielsen Media Research)? (Points : 5)
Custom marketing research firms
Syndicated-service research firms
Specialty-line marketing research firms
General-line marketing research firms
Nonprofit marketing research firms
Question 20. 20.Which of the following would be the best illustration of a subculture? (Points : 5)
A softball team
A university alumni association
Teenagers
A Boy Scout troop
Frequent flyers
Question 21. 21.Which of the following reduces the cough reflex? (Points : 5)
Antihistamines
Decongestants
Cough suppressants
Expectorants
Question 22. 22.Any team member can purchase research. (Points : 5)
True
False
Question 23. 23.Which company has the highest sales level? (Points : 5)
Allstar
B&B
Curall
Driscol
Ethik
Question 24. 24.What is the maximum allowable analgesic in a four-hour dose of medication based on FDA regulations? (Points : 5)
60 mg
30 mg
1000 mg
There are no restrictions on analgesics
Question 25. 25.Allround has the highest awareness and brand trials of any brand. (Points : 5)
True
False
Question 26. 26.You may develop any product you want in PharmaSim at any time. (Points : 5)
True
False
Question 27. 27.The volume discount for wholesalers must be the same as for 2500 units due to standard industry practices. (Points : 5)
True
False
Question 28.28.Which is not one of the three forms of products? (Points : 5)
Capsule
Injection
Liquid
Spray
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