29 Jun Using General Electric company, select a product
Question
Workshop Three – 3.4 Dropbox
Using General Electric company, select a product or service from the company’s product offering (GE appliances) and respond to the following in your weekly marketing analysis paper:
Evaluate using clear, insightful critical thinking, the organization’s pricing plan on this product.
Identify the pricing strategy or strategies that are used.
Compare and contrast the organization’s pricing strategy with that of a close competitor. How are they the same? How are they different?
Assume you are the product manager for this same product; the close competitor has just dropped their price 20% on their competing product offering. You are now responsible for setting a new price for this product and writing a new formal price plan. Following the six-step Setting the Price model that starts on page 176 of the course textbook, write a formal price plan using clear, insightful critical thinking.
Paper requirements:
Length: five – six pages
Research requirements: 10 research sources. Sources must be credible and from the last five years.
Your paper should use proper spelling, grammar, and APA formatting.
If appropriate, these sources can be used in subsequent WeeklyMarketing Analysis Papers. Hint: Look ahead at the topics for thisseries of papers.When you conduct your research for this paper; you will likely identify possible research sources for futurepapers
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