29 Jun The publishing industry enjoyed great growth and revenues
Question
Case Study
The publishing industry enjoyed great growth and revenues for decades but is now feeling the pain of the digital age. More and more people are getting their news and entertainment information online instead of via the printed format. So what do you do as a company? How do you survive so you don’t end like AOL or Blockbuster?
For this case study, you will research and analyze the following companies and their industries and perform a SWOT analysis and PEST analysis. Then evaluate your finding to propose some recommendation and strategies these companies could use to be successful long term.
Research and analyze the following 2 companies and their industries:
USA Today
Hearst Publications
SWOT Analysis
A SWOT analysis of the business environment can be performed by organizing the environmental factors as follows:
The company’s internal attributes can be classed asstrengthsandweaknesses.
The company’s external environment presentsopportunitiesandthreats.
PEST analysis:
Political and legal environment
Economic environment
Social and cultural environment
Technological environment
After completing your analysis, evaluate your findings and provide 3 detailed recommendations/strategies for each company.
Read the case and answer the questions. Remember case studies require in-depth analysis and detailed explanation of your conclusions. Show off what you learned and apply our concepts from the week.
DUE:Sunday
Page Length: 3-4 pages in APA format.
Your final assignment should be proofread for correct spelling, grammar, and punctuation. Remember to follow APA guidelines for title page, double-spacing, in-text citations and a reference page for all written assignments.
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