29 Jun BUSINESS R MAR3712-At a strategic planning retreat of a six-person
Question
3.At a strategic planning retreat of a six-person general surgery group, the senior partner begins by stating, “Our mission is to perform the highest quality invasive surgery procedures in the community.” In what ways might this view of the organization’s mission suffer from the myopia that afflicted the railroads in an earlier era?
4. You recently have been hired as the senior marketing officer for a high deductible health plan. There are two other existing plans in the market that have been operating for the prior two years. One plan is operated by a mid-sized insurance company. It has been targeting employers in the region with a minimum of 500 employees and has penetrated this market fairly successfully. The second plan is operated by a nationally based insurance company with a fairly strong brand presence and heavy advertising budget. Its deductible offering is at the $5000 level for singles and $10000 for couples. You are trying to decide how you might establish a differential advantage relative to these two offerings as the third entrant. What are the alternatives to consider?
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