29 Jun MKG 470-Social Media and Market Research
Question
Option #2: Social Media and Market Research
Read the article “Research in Action: When It Comes to Social Media, Don’t Be a Wallflower,” on page 495 in your textbook, Basic Marketing Research.
Based on the information presented in this example, create 5-7 hypotheses that you would want to test as a way to examine the relationship between social media presences and financial success.
Identify the dependent and independent variables in each hypothesis. Justify your choice of hypotheses by explaining what you are testing for.
Identify and describe the types of statistical tests you would use to test the hypotheses and create meaningful research results. Explain why you chose each test.
Address any ethical concerns that might need to be considered for this research project.
Your paper should be 3-4 pages long, not counting the required title and reference pages. Follow APA Requirements. Include at least three scholarly sources (you may not use assigned readings) to support your answers.
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