29 Jun MAR 2011-Consumers are only willing to spend their money
Question
Consumers are only willing to spend their money on something that they perceive has value. Value refers to the benefits a consumer anticipates receiving from a product or service. These benefits may be functional benefits (specific to the product design) or emotional benefits (associated with how one feels when experiencing the product/service).
In this discussion, you will share a purchase decision you made recently and discuss the value you perceived in the product/service purchased.
What benefits did you anticipate receiving from the product or service?
How did the anticipated benefits compare to the actual benefits received?
Please share at least two functional benefits and at least two emotional benefits from the product/service
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