29 Jun MKT 315 – Propose ways to ensure that product planning
Question
Propose ways to ensure that product planning and channel management are aligned. Explain how you would measure whether or not your proposal produces the desired alignment.
Analyze how channel management negatively or positively (or both) affects the four stages of the product life cycle. Provide an illustration of a specific product along with your analysis.
Assess the guidelines for effective channel pricing strategies. Provide at least two more suggestions to these guidelines.
Assess other issues in channel pricing and select the one that you believe poses the greatest threat. Provide your rationale.
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