29 Jun MKTG522-paper on public relations about 2017 Chevy Volt Electric Car
Question
Need a paper on public relations about 2017 Chevy Volt Electric Car :
paper should be 2 pages in length and must cover below topics:
Public Relations (PR)
PR is a communications function used to promote understanding between an organization and its various stakeholder groups. PR is a critical component of brand building and generates publicity for the brand, helps solidify the public’s opinion of the brand and defines the brand; seamlessly.
Public relations involves:
Creating publicity; buzz, viral messages
Building media relations
Corporate communication (issues management, community relations, government relations, industry relations)
Building employee relations
Maintaining financial/investor relations
Crisis management
Image building
PR deals with what is difficult to control; but a company can be prepared
PR amplifies the effects of other communications strategies
The tools of PR include:
Press releases
Feature stories
Company newsletters
Press pack
Interviews and press conferences
Sponsored events
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