MARKETING 302-The pricing model that includes the capital invested

29 Jun MARKETING 302-The pricing model that includes the capital invested

Question
Marketing Questions… Only Marketing professionals, and marketing degree holders please.
After I receive the answers I will verify them myself to see if they are correct before submitting. It’s due Friday. But wish for it to be done today. Thank you.

QUESTION 1: The pricing model that includes the capital invested in the product is called _____ pricing.

A) going rate

B) markup

C) sealed bid

D) perceived value

E) target return

QUESTION 2: When selecting the final price, the _____ must be taken into account; that is, the customer’s perception of the price range of a good or service.

A) demand

B) psychological price

C) reference price

D) referent point

QUESTION 3: The most common pricing mistakes include all of the following EXCEPT:

A) Too cost oriented

B) Mark up strategy is used

C) Not revised frequently enough

D) Set independently of positioning strategy

QUESTION 4: Which pricing objective is appropriate when there is high demand by enough buyers, production covers costs, high initial price doesn’t attract more competition, and there is an image of superior product?

A) Maximum current profit

B) Maximum market skimming

C) Product quality leadership

D) Survival

QUESTION 5: Typically, the higher the price the lower the demand except in the case of _____ products.

A) Valuable

B) Prestige

C) Beautiful

D) Expensive

E) Rare

QUESTION 6: Pricing objectives include all of the following EXCEPT

A) Maximum current profit

B) Product quality leadership

C) Skimming

D) Survival

E) Everyday low price

QUESTION 7: According to Pomering, there are _____ P’s in marketing.

A) 4

B) more than 12

C) 12

D) 10

E) 8

QUESTION 8: Legality of pricing must be taken into account and often include all of the following EXCEPT

A) collusion

B) price fixing

C) deceptive pricing practices

D) overcharging

E) artificially high prices

QUESTION 9: Put the following steps of setting the price in the correct order.

Analyze competition

Select pricing objective

Select pricing method

Select final price

Estimate costs

Determine demand

QUESTION 10: Rent, tuition, and interest are all examples of

A) Promotion

B) Price

C) Product

D) Place