29 Jun Define and describe the Marketing Mix
Question
There must be minimum 300 words per response and at least one properly APA cited
reference in each answer. Here is the assignment:
1 Define and describe the Marketing Mix. What are the new marketing mix 2 approaches/concepts?
What is a positioning strategy? What are some ways marketers can position their 3
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9 products?
Describe why and how Consumer Behavior is studied.
Describe how consumer behavior knowledge contributes to the Marketing Mix.
Describe how research design affects the data collection process.
Describe how data from research should be presented.
Describe three personality traits relevant to marketers.
Define psychographics and describe three ways marketers can use it.
How do Eastern and Western cultures tend to differ in terms of how people think about 10
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13 the self?
How do feelings about self-influence affect the specific brands people buy?
List three psychological principles related to persuasion.
Do humorous ads work, and if so under what conditions?
Are there differences between on-line and on-site consumer behavior, and if so, give examples of each?
14 Explore the effect individual consumer ethics has on consumer behavior.
15 What are innovators? Early adopters? Laggards? What marketing strategies do companies
use for them?
16 Describe how Consumer Behavior can be used in developing Marketing Strategy.
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