29 Jun MKG 410-Developing a Retail and Promotion Strategy
Question
Developing a Retail and Promotion Strategy
Include both of the following elements as you develop a retail and promotion strategy:
1. Identify and define the high-level elements of a retail promotional mix. Discuss the role that each plays in a retail promotional mix and how changes in technology are affecting them.
2. Develop a sales promotion campaign, to include social media, for either:
A retail firm that you work for (or have worked for)
A retail firm that you would like to work for, or
A retail firm that you would like to start (a start-up)
Your paper should be submitted in the form of a Word document and meet the following requirements:
Be 4-5 double-spaced pages
Cite at least 3 resources other than the course textbook
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