29 Jun Leader pricing (Loss Leaders) attempts to
Question
QUESTION 12
Leader pricing (Loss Leaders) attempts to:
Attract customers to a store so they will buy other products in addition to the magnet product
Price products at odd numbered amounts to stimulate demand
Bundle products together for sale
Attract customers to a store so they can be baited to buy a different, more expensive product from that product category instead
QUESTION 15
Which of the following is most likely to be true?
Sales promotions impact attitudes
Advertising forces action
Advertising is an incentive to buy
Sales promotions impact behavior
QUESTION 17
Best Buy is offering a free DVD for customers who spend $75 in one store visit. This is an example of which kind of promotion:
Sweepstakes
Premium
Coupon
Contest
QUESTION 18
When someone pays a fixed cost for the main product and then pays more for additional products / services – e.g. one pays tuition then can pay additional membership dues to join a student organization – is described as:
Unit pricing
Portfolio product pricing
Price bundling
Two-part pricing
QUESTION 23
Which of the following promotional mix elements offers the least control over its message content?
Advertising
Direct marketing
Public relations
Sales promotions
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