29 Jun Procter and Gamble (http://www.pg.com/en_AP/ )is a leading company
Question
College of Business Administration
MKT 511: Marketing Management
Group Report (Fall 2015)
Group Report
Procter and Gamble (http://www.pg.com/en_AP/ )is a leading company in the Fast moving consumer goods segment. Quality and consistent service is Procter and Gamble main focus and keeps the company in the top position in its industry. The company is responsible for pioneering segmentation in the FMCG Industry. With a wide array products that meets the needs of various customer segments. Procter and Gamble is active in soliciting feedback from its customer base and focuses on really understanding its customer targets. The company has operations across the world including the Gulf. The report should only consider the operations in the Arabian Peninsula (P&G – the Arabian Peninsula – Procter & Gamble)
Assignment:
Which concept or concepts related to marketing this company is following , provide justification to your answer
Describe the variable used to segment three consumer markets (Look and Beauty, Home and Health). What type of market segmentation strategy is Procter and Gamble following? For each, relate some specific examples of products tailored to various target markets.
Is P&G portfolio of brands an advantage or disadvantage? Assess the pros and cons of operating in so many segments of the market.
What kind of positioning strategy should the company adopt for the Caring about home Segment ?
Critically evaluate the Corporate social initiatives the company pursuing as part of their Sustainability initiatives from Procter and Gamble in the market in the Gulf .
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