29 Jun Marketing Mix-Honey Bunches of Oats Cereal
Question
Product: Honey Bunches of Oats Cereal
Marketing Mix
Product Offering – Things that should be included, name, features/attributes, packaging and any other things that makes this offering unique and increases its ability to satisfy target market needs. Picture of product should be included.
Distribution – Explanation of distribution system- direct or indirect
Name the major type of intermediaries if indirect.
Pricing – Give price per unit/box. Explain pricing strategy. What is the markup at the retail level. (hint: ask manager at the store).
Promotion – Explain all the promotion mix elements currently being used. Need to justify the reason different promotion mix elements chosen. Attached a link to a commercial video would be something good to do.
Market Opportunity Matrix – Explain growth strategy that has been used to grow this brand in the past 5- 10 years
Market Penetration
Market Development
Product development
Diversification
**** Suggest 2-3 ways to improve one or more aspects of the marketing mix give some of the changes in the marketing environment in the past 4-5 years. Make sure that you explain the need for the improvements. (10 pts)
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