29 Jun Portfolio Creating your own Marketing Plan
Question
Portfolio Creating your own Marketing Plan
The product should not now exist on the market and should be targeted to a very limited geographic area. For instance, you might create a specialized online math tutoring service for elementary school children aged 4-7 within your city.
The task will be to describe the product or service and identify and justify a target market segment and customer profile. You should plan your strategy and explain exactly how you would go about successfully marketing your product. Finally, you must create a formal marketing plan using the outline of different sections of the plan in your text as guide.
A superior paper will demonstrate a breadth and depth of knowledge, and critical thinking appropriate for good scholarship. The paper will utilize essential concepts, theories, ideas, and tools described in your text. Justification should be provided for the decisions or actions you are proposing—keeping in mind your competition and the key strategies you intend to implement to ensure a competitive advantage over current or potential rivals.
Requirements:
10–14 double spaced pages, standard 12 point font, standard margins
Note that the title page, abstract, or works cited page should NOT be included in the page count
A minimum of 5 sources is required
Proper APA referencing and formatting.
Please keep in mind that your paper should be organized and logical. For that reason it is important that you provide the reader with effective context and follow with organized headings and subheadings that allow the audience to follow the major shifts in your thinking or discussion.
Format:
Title page
Abstract (250 words or less)
Body of the Marketing Plan
o Name of product and market
o Analysis of the External Market
o Customer Analysis
o Competitor Analysis
o Marking Information
o Product
o Place
o Promotion
o Price
o Control and evaluation
o Forecasts and Estimates
o Timing
Reference Page (All sources listed in APA format)
Appendices
Please let me know who can do this and how much you are charging for this portfolio and following direction is very important with this assignment all website references must be listed in a separate page at least 5 references.
Thank you
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