29 Jun HOSP 101-Choose an organisation that sells a product to consumers
Question
Choose an organisation that sells a product to consumers (for example children’s shoes). Assume that you have been asked to identify new marketing opportunities for the organisation.
What is its core business?
What are its core products/ services?
What are its current target markets?
What are its current marketing strategies?
What do you think the market share for this product is?
What is the current position of this organisation in the market?
How did you source and collate this information and how can it help in identify new market opportunities and determining marketing strategies?
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