29 Jun LCBH280 – 4A – Hospitality Marketing-Define marketing Contrast service marketing
Question
Assignment Details LCBH280 – 4A – Hospitality Marketing
Assignment Details – Week 1 Individual Project Details
Description:
Deliverable length: Memo (1–2 pages)
Course Objective(s): Define marketing Contrast service marketing against traditional marketing Identify the “4 P’s” of the Marketing Mix Assignment
NOTE: For this assignment, use Microsoft Word and go to the Templates section to find a sample
memo that you can create. You can also search for Microsoft Word Memos online. Locate an online promotion or ad for a hotel company. Provide the link to the promotion on your References page. Complete a 1-page memo to the hotel manager as if you are a marketing company, and
provide feedback on the strengths and weaknesses of the promotional ad. Items to
consider are as follows:
o Wording o Pictures o Formatting o Font o Colors Please submit your assignment.
You will be graded on the following:
Individual Project Grading Rubric
Format: Adherence to deliverable
10%
length, proper grammar, and APA
format.
20%
Content: Content meets requirements
and is an obvious response to the
assignment details. Support: Ideas are supported with examples
and evidence. 20% Knowledge: A clear understanding of course
material is demonstrated. 25% Accuracy: Information is accurate with no
factual errors. 25%
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