29 Jun MKT 310-Social Media Marketing-A Strategic Approach
Question
Review Chapters 7-9 in the course text– Social Media Marketing: A Strategic Approach 2nd Edition
Review the Discussion Rubric.
Go to the following the official University of Alabama YouTube and Vimeo channels and watch their content.
University of Alabama YouTube Channel
University of Alabama Vimeo Channel
Choose 3-5 videos to view on the University of Alabama YouTube and Vimeo channels. (Choose videos that are less than 2 years old.)
Pick your favorite video (only 1 video is necessary) to focus on in your discussion.
Post 450-500 words analyzing the effectiveness of your favorite video from the University of Alabama YouTube and/or Vimeo channels. In your post, address the following:
Explain the video you have chosen to analyze. What is happening in the video? Who do you think is the audience?
Discuss the pros and cons of the video. Is it easy to hear? Does it look professional?
Explain the benefits of marketing with this video specifically.
Does this video follow the video marketing best practices as identified in your text on pages 153 – 154? How or how not?
Provide a link to the video you are analyzing in your post.
Support your post with the following:
Key terms from the Chapter 7-Chapter 9 Terms
Cited references to the course text.
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