29 Jun ACCT 101-Taniqua was excited when she was hired to
Question
Taniqua was excited when she was hired to design accessories for a small but extremely popular handbag company. Now she sat at her work
area uninspired—when she should have been energized. She’d just
presented her sketches and prototypes for a whole new line of wallets,
and was thrilled when the top designer asked for one and started using it!
But the moment passed quickly. The marketing people started talking
about brands. Of course she knew what a brand was—but then they
droned on about something called differentiation and positioning, and
she was lost. She didn’t know what she was supposed to do. Taniqua had
always had an instinct for fashion and trends—and a talent for being ahead of the curve. Now she began to realize that those instincts and
skills weren’t going to be enough. She didn’t want to go to business
school, but she had to be able to talk to these people…soon!
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