29 Jun Sales promotion vehicles are often key elements
Question
Sales promotion vehicles are often key elements in integrated marketing communication campaigns. Browse the Web sites of the following support organizations for the sales promotion field and answer the questions for EACH site. This exercise is designed to demonstrate sales promotion vehicles are often key elements in integrated communication campaigns.
Deliverable length is 3 body pages.
EACH PAGE WILL BE FOR EACH SITE. NO PLAGERISM AND USE CREDITABLE SITES AND WORK. Cite work in text and on reference page
Sales Promotion Organizations
o PROMO: www.promomagazine.com
o Creative Magazine: www.creativemag.com
o Display and Design Ideas: www.ddimagazine.com
a) What group sponsors the site? Who is the intended audience(s)?
b) What is the organization’s purpose?
c) Who makes up the organization’s membership? Its constituency?
d) What benefit does the organization provide individual members/subscribers? The overall advertising and sales promotion communities?
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