29 Jun A local business manager, director, deputy director, advertising
Question
Conduct aninterview (30 – 60 minutes) with a local business manager, director, deputy director, advertising director or sales manager in your community on how they advertise in the local market. During the interview, you should discuss what type of advertising agency (small or large) the local business uses and how it would rate the advertising agency’s effectiveness. Also you should ask how the business chose an advertising agency (referral, yellow pages, etc.). Additionally ask what media does the business use. Does it use TV, radio, newspapers, referrals or combinations thereto? Which is the best media? Which was the most expensive? Your interview should of course be well planned and rehearsed. After the interview, write 5 slide video presentation detailing the information learned and your analysis. The analysis should provide an insight on the business’s overall advertising. Please cite work.
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