29 Jun BUS 140-The Mile High Travel Agency Pty Ltd
Question
The Mile High Travel Agency Pty Ltd ran a series of advertisements in newspapers and magazines promoting an overseas tour it had organised. The advertisement read as follows: andaskTHE GREATEST EXPERIENCE OF YOUR LIFE OR YOUR MONEY BACK! Yes, exciting action filled14 day fully escorted tours of the West Coast of America with extended stopovers inHonolulu…. and for just $3000 per person. Drop in to the MILE HIGH TRAVEL Aand ask for further details, or ring us on 92148308The advertisement was prepared and placed by Jonathan Jetset, the travel agency’s sales manager. Anne responded to the advertisement by calling into the agency but was informed that should she desire, as requested, private accommodation, her fare would be$3500, as the advertised price was based on twin share accommodation. She was also informed that some of the tours may in fact only run for 13 days, as the agency had been informed by the airline company being used for the tours that its timetable schedule was subject to change, which at times might necessitate returning a day earlier than advertised.At the time this information was received by the travel agency from the airline company,the agency’s advertising campaign was well advanced. Ten advertisements had already been run, with 10 more still to come. Jonathan chose not to alter his advertising copy, but nevertheless instructed agency staff to inform people responding to the advertisements that some of the tours might on occasions be reduced to 13 days. Agency staff in fact carried out this instruction. Anne ultimately went on the advertised tour, but was disappointed with it. The weather was generally poor and on four separate days the tour participants were given ‘free’ days when they were left to their own devices. The tour was also duly cut down to 13 days.Is the travel agency liable for any contraventions of the ACL?
in relation to these questions :
a) the extra $500 for single accommodation?
b) the 13 day tour instead of 14 days?
c) disappointment regarding the weather?
d) “The greatest experience of your life or your money back”?
e) fully escorted tours?
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