29 Jun Using the company you selected in Workshop One
Question
Using the company you selected in Workshop One (Microsoft), select a product or service from the company’s product offering and respond to the following in your weekly marketing analysis paper: a. Does the organization use a traditional, tradigital, or digital platform for its advertising? Compare and contrast each of these approaches for this organization.
b. Assess what advertising type creates the best return on investment (ROI). In other words, which form of media do you feel is the most effective? How do you measure this for the organization?
c. There is always room to improve. What recommendations do you have for changes to the organization’s advertising?
3. Paper requirements: a. Length: five – six pages
b. Research requirements: 10 research sources. Sources must be credible and from the last five years.
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