29 Jun consider yourself a consultant who has been hired to do various marketing research tasks
Question
Must have SPSS to complete this assignment
Directions:Throughout this assignment, consider yourself a consultant who has been hired to do various marketing research tasks. There are five data analysis questions. For these, run the assigned analyses in SPSS and report the results. In addition to reporting the results in written form, include the actual output either with the answer or in an Appendix. Be sure to clearly label the output in the Appendix with the question number and highlight your findings. Also, I will ask for an interpretation of your findings. You always want to interpret the results in the context that they are given and in terms that a client would understand. Use the name of the construct or variable (e.g. physical confrontation and not “PHYSX2”) and tell me in plain English what your findings mean.
The best approach is to be brief but very clear. Also, to avoid confusion, make sure yo clearly label the question you are answering before you present the results.
Please use the “VIET Data.sav” data file to answer the following questions. These data are from a study on customer rage behaviors in Vietnam, so assume customers had a service failure of some sort and their responses have to do with their feelings of anger and retaliation after the event. The survey questions that correspond to each variable are listed and can be seen by clicking on the “variable view” tab and looking at the “labels.”
Regression:One of the most important issues for service firms is their “churn rate,” which refers to the rate at which a firm loses current customers. Since most of these customers leave and switch to one of their competitors, not only is the firm losing a customer, but one of its competitors is gaining a customer. As you can see, this is a “double whammy” for firms that can have a negative impact on their bottom lines. Let’s use regression to help firms understand the drivers of switching behavior. We’ll use EXIT2as the dependent variable. For independent variables, let’s use negemot (negative emotions scale) and VERBX (verbal expression scale)- plus PHYSX3(I made threatening physical gestures), and CONSTX1(I told myself to get over it and move on). Also, you are a bit concerned about multicollinearity in the data, so adjust your analysis accordingly.
Please explain in words what the obtained R2 statistic means.
Which individual variables were significant predictors of switching?
Please discuss what happened in your analyses and why. In other words, discuss what happened when variables were added to your model.
Please write the regression equation from the model you just ran.
Which of the variables is the key driver of switching and how do you know?
Did we violate any of our assumptions? How do you know?
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.