29 Jun What clues about strengths and weaknesses might you
Question
Chapter 2
Analyzing the Current Situation
1. What clues about strengths and weaknesses might you find in a competitor’s annual report to shareholders? Identify at least three specific types of information and explain how you would use such data in a competitive SWOT analysis.
2. Why do marketers need to understand business relationships (as part of the internal environment) when planning to address opportunities and threats in the external environment?
3. Do companies that market products only in their home countries need to be concerned with the political
legal environment in other parts of the world? Explain your answer.
4. From a marketing perspective, what do you think a company can do to correct in accurate
perceptions of greenwashing if, in fact , its products are ecologically friendly?
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