29 Jun What is the simplest and most common form
Question
1. What is the simplest and most common form of pricing manufacturers and resellers? use?
A. Competition-based pricing
B. Value-added pricing
C. ?Cost-plus pricing
D. ?Good-value pricing
E. ?Break-even analysis
2. A tablet manufacturer is new to the market and finds its costs are very high initially. One year? later, the? per-unit cost has decreased by? 22% from the first days of operation. The tablet manufacturer has realized this drop in average cost over time through what? process?
A. Total costs
B. Experience curve
C. Increased demand
D. Fixed costs
E. Decreased demand
3. The learning curve is representative of the? ________.
A. number of units the market will buy in a given time? period, at different prices that might be charged
B. per unit cost of output in the long run
C. total market demand resulting from different prices
D. drop in the average? per-unit production cost that comes with accumulated production experience
E. per unit cost of output in the short run
4. Overhead costs? ________ as the number of units produced increases.
A. increase rapidly
B. remain the same
C. increase steadily
D. fluctuate
E. decrease
5. A marketer considers? buyers’ perceptions as key to pricing and product design. The marketer considers all other marketing mix variables before the marketing program is set. Which pricing strategy is being? used?
A. Cost-plus pricing
B. Competition-based pricing
C. Markup pricing
D. ?Value-based pricing
E. Target costing
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