29 Jun MARKETING 410-A business plan is important because it summarizes
Question
You are required to submit a preliminary draft of your Portfolio Project. (See Attach File: Company name, brief summary,etc)
Your submission should meet the following requirements:
Be 3-4 double-spaced pages.
Include a title, name of the selected business, and briefly address each required component of the Portfolio Project assignment as found in Module 8.( As below)
This is an important step in the creation of your Portfolio Project (As below).
A business plan is important because it summarizes the entrepreneur’s vision for the start-up business. No one is in a better position to write your business plan, to articulate the vision, mission, and strategy of your start-up, than you are. This is true for retail businesses, as well as those in manufacturing, business-to-business, or other industries.
Although there is no hard and fast format for a business plan, your business plan must include the following components:
Executive summary
Company summary
Mission
Objectives
Code of ethics
Company ownership/management
Company location and facility
Identification of consumers/target segments
Product or service description
Market analysis summary
Competitive comparison
Differentiation—why your retail business is unique, competitive, etc.
Marketing strategy: pricing, promotion (must include social media/mobile technology), distribution
Human resource requirements
Financial plan: projected profit-and-loss statement, balance sheet, cash flows, business ratios, and benchmarks
References
Select a retail start-up business. Name it anything you want—but be careful to choose something plausible. Use the list above to structure a business plan to be delivered to a group of bankers or investors. Describe your start-up using the content above and address each point.
Be creative. Incorporate course material into your plan. Use tables, charts, or graphs to help illustrate your points. Feel free to ask your instructor for clarification on any of the requirements of this Portfolio Project.
East moon is clothing company that distributes a wide rand of fashion and
lifestyle products from Asia. The company was founded in San Diego, California on
October 10, 2007. Currently we have five official stores, which locate in five different
states- California, Colorado, Florida, Chicago and Oregon in the US. We offer reasonable
price and high quality service and product in order to show the beauty from the eastern
part of the world. Our core purpose is to make significant contributions to the whole
world. We believe this is a way to help western people start learning eastern style of
cultures and further cooperating with Asian business.
In addition, we believe that we can improve people’s lives through business. We
began as a simple idea that helps address need and social problems. We are promoting
BOGO program that anyone who buys a shirt or pants from us; we will donate the same
value of products or money to the people who are in need.
We have to be aware that now we are living in a competitive world where every
company is struggling for holding the position of being the best. This is also why many
companies have their core values and ethical standards that guide ways to the employees
for conducting the business. In addition, it helps the decision makers of the company to
take the critical and right decision in order to benefit not only the company but also
everyone like managers, employees, customers, suppliers, etc. Most importantly, these
values create the ethical corporate culture and also a different image in the market so that
we can be different from other competitive companies.
Learning
We believe that keep seeking new information and enrich the skills are important. We
encourage people who have potential of being successful to work with us. We provide
free training and the opportunities to work oversea, Moreover; we offer scholarship to the
people who maintain good performance in the workplace. Learning is an essential ability
to apply strategies and adapt to change.
Joy
Life is too short to not having fun. Life is also too long that we have to find joy. If we
maintain a happy atmosphere, all the employees will be passionate about their work more
so that we can finish the tasks effectively and rapidly. We believe that the employees
perform their best when they are happy and healthy.
Innovation See challenges as an opportunity Embrace change with hope and courage Explore business in an imaginative way
In order to expand our current business, we have to be creative and keep bring ideas.
Although innovation also involves risk taking because we have break the existing
program and make new change, we still believe that advancement and development will
improve our company. Diversity
Welcome diversity and diverse opinions for business. We embrace and accept a broad
range of perspectives, cultures, background and experiences. It cannot only put the
company to an international stage and we can absorb different cultural experience of
being successful.
Integrity Be honest, forthright and trustworthy. Use straight talk; no hidden agendas of the company Respect ethics, rules and regulation
We care about one another, the environment, and the communities where we live and
work. We like to maintain our reputation in order to launch more future customers but
also maintain our current customers.
Core values can influence how employees interact with each other positively; for
example, the leader that I admire the most- Mother Teresa. She was willing to take
chances; she wanted to help and built a love environment for the people who work with
her. People simply follow her is because she was caring all the surrounded people but not
because she restricted the people and forced them to follow her.
With the consideration of above core values, we indicate a strong belief to the
values of the company. We make decision towards everyone’s opinion and based on
everyone’s effort. We are looking forward to build our peaceful community and achieve
the goal together with you all.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.