29 Jun MARKETING 410-Twitter, Pinterest, Instagram, Facebook … the list of social media
Question
Twitter, Pinterest, Instagram, Facebook … the list of social media sites is growing every day. How does a retailer decide where to invest its energy and marketing budget to achieve the optimum effect?
Pick a retailer with an online presence (e.g., QVC, REI, Nordstrom, Chipotle, etc.). Take a look at the various social media platforms the retailer is using (there should be at least four for this discussion). Explore the retailer’s use of social media at these sites.
Describe the customer segment you believe the company is trying to reach (e.g., demographics, lifestyle, behavior, aspirations, income level, education level). Identify some techniques the company is using in its social media (e.g., humor, effective visuals, special offers, etc.). Discuss why or why not the retailer’s techniques are effective for the customer segment you have identified.
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