29 Jun MARKETING 01-Jack recommends his new Keurig coffee machine
Question
1. Jack recommends his new Keurig coffee machine to his friend Jill. Jill buys her own Keurig and loves it – studies show that she is now significantly more likely to recommend the Keurig coffee machine to another person. What is this effect called?
Your Answer
Marketing effect
Treatment effect
Selection effect
Referral effect
2. Choose the best answer. Claire just heard that her friend Jack lost his job. In order to help with his search for a new job, she suggests that he sign up for LinkedIn, a social networking website for people in professional occupations. Jack signs up, finds LinkedIn to be very helpful, and ends up becoming an active user for the next ten years. This is an example of the:
Treatment effect
Marketing effect
Referral effect
Selection effect
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