29 Jun Over the quarter you have been working as an executive
Question
Over the quarter you have been working as an executive of a marketing department and asked to explore strategies to enter the PC market. You have worked hard on entering the PC market and you want your company to support your efforts and your marketing plan. Now it is time to prepare that marketing plan to present to your company’s CEO, who operates in a different state. You will be unable to meet with the CEO face-to-face, so she asked you to create a video presentation (Directions on how to do are provided below). It is important not only to report on what has happened, but that you can provide the CEO with the potential of this market over the next two years. Failure to do so could cost you your job. This plan will include no more fewer than 10 and no more than 15 slides (not including your cover slide, or reference slide if necessary). In the presentation you will present what you have learned as you have gone through the simulation exercises, make confident statements about the future, and make recommendations to the CEO.
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