29 Jun For many years mass-media advertising was king among promotion variables
Question
1. For many years mass-media advertising was king among promotion variables.
Today, this form of advertising appears to be giving way to:
a. product differentiation.
b. other elements of the promotion mix.
c. nonmanipulative variables.
d. a move away from promotion.
2. Current trends in communications and promotions indicate that companies are
doing less:
a. marketing and more promotion.
b. broadcasting and more narrowcasting.
c. selling and more advertising.
d. communication and more manipulation.
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