29 Jun BUSINESS 396-Pepsi-Can a Soda Really Make the World a Better Place
Question
Read the case “Pepsi: Can a Soda Really Make the World a Better Place?” on pages 495 to 497 of the textbook and prepare answers to the questions below. Do not answer the questions at the end of the case in the textbook.
Question 1 (20 marks)
“We want people to be aware that every time you drink a Pepsi you are actually supporting the Pepsi Refresh Project and ideas that are going to move this country forward.” Considering that the Pepsi Refresh Project is a critical element of Pepsi’s marketing communication program, what type of criticism might individual consumers of Pepsi have of such a statement? Explain.
Question 2 (20 marks)
What type of product is Pepsi in the societal classification of products? Many people enjoy drinking Pepsi but are concerned about its possible negative effects on their long-term health. Use your knowledge of the soft drink industry to explain how PepsiCo has tried to address this challenge.
Question 3 (20 marks)
What are the two main types of communication objectives PepsiCo had for its Refresh campaign? Use the relevant buyer-readiness stages to explain your response.
Question 4 (20 marks)
What is the main target audience of the Pepsi Refresh Project? Explain your response using two key elements of this communication program.
Question 5 (10 marks)
List all the promotional mix elements used in the Pepsi Refresh campaign and give supportive examples.
Question 6 (10 marks)
The Pepsi Refresh campaign has received mixed reviews in the media. Do your own research and explain why it should be considered to be either a success or a failure.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.