29 Jun Describe the ethical and societal challenges an organization’s
Question
Rubric for Ethics Paper – 20 pts
Describe the ethical and societal challenges an organization’s marketing department faces.
Discuss how social responsibility, the micro-macro dilemma and a company’s code of ethics
affect domestic profit, non-profit and international organizations. List areas where
marketing managers need to make ethical decisions and briefly explain the “ethical
considerations” in decision-making. Explain ethical considerations when marketing in
international venues. Pages 24-27 should guide you in the right direction. This is not based on your opinion of what is ethical or not ethical. This paper is based on
solid reference-based information.
This paper should be no less than 3 pages and no more than 4. The font should be 12 pt, Times
roman (or another comparative serif font). The final paper should be properly laid out with
headings and sub-heads. Follow the APA format. The writing standard for this paper is a
maximum of one gross writing error per page of double-spaced typescript. Examples of gross
errors are: improper punctuation; incorrect capitalization; mistaken tense; lack of paragraph
structure; misspelled words; to confuse "its" and "it’s"; to confuse plurals and possessives,
"companies" versus "company’s"; and so forth. Other common errors encountered are writing in
the first person (no you or I) and using slang instead of business terminology. Slight differences
of style, such as use or absence of commas in some instances, are not gross writing errors. With
modern word processors, attention to composition and careful proofreading, the suggested
writing standards are not difficult to meet. Use a writer’s reference or writing style guidebook
for assistance with effective writing.
All descriptions and explanations are clear, concise and logical. All questions are
answered thoroughly. Paper is free of writing errors and laid out per directions 18-20
points Most descriptions and explanations are clear, concise and logical. Most questions are
answered thoroughly. Paper is mostly free of writing errors and minor layout errors.
Paper uses the words I and/or you once. 15-17
points Descriptions and explanations are slightly confusing and illogical. Some questions
missing some major points. Paper has a few writing errors and layout errors. Paper
uses the words I and/or you once or twice. 11-14
points Descriptions and explanations are confusing and don’t make sense. All questions are
missing major points. Paper has many writing errors and layout errors. Paper uses the
words I and/or your several times. 6-10
points Descriptions and explanations are confusing and don’t make sense. Opinions used
instead of processes and facts. Paper has many writing errors including the use of the
words I and/or you. Layout has major errors. 1-5
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