29 Jun BUSINESS BSAD-In today’s world, consumers are watching businesses
Question
In today’s world, consumers are watching businesses and spending their dollars with companies that demonstrate ethical, socially responsible behavior. For this writing assignment, prepare a 1250-word report to the management of a real-life company that builds a case for being a good corporate citizen. This can apply to the community in which the company resides or the broader community of our planet. Create this report for the company you currently are working or for another existing company.
Think about what your company or organization could do to generate community goodwill by doing good whether by engaging personnel, dollars or company/organization resources, or a combination. You will also want to research the community in which the company/organization resides to develop your recommendation for the proposal.
Include the following components in your report:
Executive Summary
Situation Analysis
Benefits of Socially Responsible Behavior (related to the specific company in your report)
Recommendations
Conclusion
Requirements:
1000-1250 words excluding the title page and references. Use 12-point font with 1-inch margins.
Use at least five scholarly and/or professional sources (other than course materials) preferably written within the last five years cited in APA format.
Use marketing language appropriately and reference marketing strategies where applicable.
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