29 Jun MBA 7600-MARKETING DEBATE—With Products, Is It Form or Function
Question
MARKETING DEBATE—With Products, Is It Form or Function?
The “form versus function” debate applies in many arenas, including marketing. Some marketers believe that product performance (i.e. function) is the end all and be all. Other marketers maintain that the looks, feel, and other design elements (i.e. form) of a product are what really make the difference.
Take a position: Product function is the key to brand success versus product form is the key to brand success.
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