29 Jun You are graduating from college and trying to land at job
Question
You are graduating from college and trying to land at job at Apple, Coca – Cola, McDonalds. The marketing concepts at each company is about emphasizing customer needs, wants and desires. Each wants to maintain an edge in how their products are viewed across a wide spectrum of customers.
A: As a consumer that uses each of these products, how does each company’s current marketing plan satisfy the needs of their customers? Based upon their positioning strategy, do any of these products influence your life. Provide examples.
B: Each of these company’s products and services is a mix of tangible good, the intangible service and price. Provide a current assessment of the goods they offer, the service culture, and the position of the price structure.
C: Consider how Apple, Coca-Cola, and McDonald employs their current marketing concepts in designing, promoting and supplying the iphone, their beverage and food items. What current strategies would assist each in gaining market share? Please provide examples.
D: Carefully consider each company. Develop a current marketing concept for each. Focus on creating a benefit statement for the use of their products at a local store or mall.
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