29 Jun MARKETING 410-In each of the cases described, who benefits and who suffers
Question
Review this case study:
http://highered.mcgraw-hill.com/sites/dl/free/007352994x/862122/case_2_4_Ethics_and_Airbus.pdf
Answer the following questions (found also at the end of the case study):
In each of the cases described, who benefits and who suffers from the alleged ethical and legal lapses of Airbus?
How should the public relations staff at Airbus respond to the articles appearing in The Economist, The Guardian, and Reuters News?
What steps might Boeing take to defend itself from this sort of competition?
Do you think that Boeing and Airbus behave differently in marketing their aircraft around the globe? How and why?
Had France adopted the OECD convention on bribery ahead of these transactions, would the firm’s behavior have differed? Why?
Your case study analysis paper should be well written, 3-4 pages, and conform to APA Requirements. Completely address all of the questions related to the case study in a coherent and fluid essay (not as a bulleted list of responses) and provide justifications for your decisions. Include at least three scholarly references in addition to the course textbook.
Textbook: Cateora, P., Gilly, M., & Graham, J. (2013). International marketing (16th ed.). New York, NY: McGraw-Hill/Irwin.
Chapters 7 & 8 in International Marketing
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