29 Jun MKG 440-Mission Statement and Marketing Strategy
Question
Option #2: Mission Statement and Marketing Strategy
Find a mission statement from two different companies. In a 2 – 3 page paper supported by at least three scholarly journals, address the following.
Examine the current marketing strategy.
Determine if the current mission statement aligns with the current marketing strategy.
Make one suggestions as to how the company can improve the alignment of their current mission statement with their current marketing strategy.
Your paper should be clear, concise, and demonstrate knowledge of the concepts presented in this module and course ( From the reference).
Document formatting and source citations should be in conformity with APA Style.
References
About. com. (n.d.). Walt Disney mission statement: creativity + innovation = profits. Retrieved from http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Walt-Disney-Mission-Statement.htm
Cady, S. H., Wheeler, J. V., DeWolf, J., & Brodke, M. (2011). Mission, vision, and values: What do they say? Organization Development Journal, 29(1), 63-78.
Clifford, C. (2013). Franchise forecast continues strong for 2013. Retrieved from http://www.entrepreneur.com/article/226224
Court, D., Gordon, J., & Perrey, J. (2012). Measuring marketing’s worth. McKinsey Quarterly, (3), 113-118.
David, F. (1989). How companies define their mission. Long Range Planning, 22(1), 90-97. doi: 10.1016/0024-6301(89)90055-1
FedEx. (2015). Mission statement. Retrieved from http://investors.fedex.com/company-overview/mission-and-goals/default.aspx
Ferrell, O. C., & Hartline, M. (2014). Marketing strategy (6th ed.). Mason, OH: South-Western Cengage Learning.
Firth, S. (2010). Updating your marketing plan. Franchising World, 42(10), 43-47.
Fortune 500. (2015). Retrieved from http://fortune.com/fortune500/
Frontier Communications. (2015). Retrieved from investor.frontier.com/missionvalues.cfm
Kirk, G., & Beth-Nolan, S. (2010). Nonprofit mission statement and financial focus. Nonprofit Management & Leadership, 20(4), 473-490.
McDonald, M. (2008) Malcolm McDonald on marketing planning: Understanding marketing plans and strategy. London, Philadelphia: Kogan Page Publishers.
Missionstatements.com. (2015). Company. Retrieved from http://www.missionstatements.com/company_mission_statements.html
National Resources Defense Council (NRDC). (n.d.). Retrieved from http://www.nrdc.org/about/mission.asp
Ramaseshan, B., Ishak, A., & Kingshott, R. J. (2013). Interactive effects of marketing strategy formulation and implementation upon firm performance. Journal of Marketing Management, 29(11/12), 1224-1250. doi:10.1080/0267257X.2013.796319
Stewart, B. (2001). Plotting your firm’s road map. CA Magazine, 134(8), 49.
Sun, Z. (2015). Brief probe into the brand and marketing strategy of NBA. Asian Social Science, 11(16),
183-186.
Taghian, M., & Shaw, R. (2008). The marketing audit and organizational performance: An empirical profiling. Journal of Marketing Theory and Practice, 16(4), 341-349.
doi: 10.2753/MTP1069-6679160406
What is Apple’s current mission statement and how does it differ from Steve Job’s original ideals? (2015). Investopedia. Retrieved from http://www.investopedia.com/ask/answers/042315/what-apples-current-mission-statement-and-how-does-it-differ-steve-jobs-original-ideals.asp#ixzz3iEpIxg1E
Whole Foods Market. (2015). Declaration of interdependence. Retrieved from http://www.wholefoodsmarket.com/mission-values/core-values/declaration-interdependence
Williams, S. L. (2008). The mission statement. Journal of Business Communications, 45(2), 94-119.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.