29 Jun Develop a Marketing Plan for a New Business/Service.
Question
Develop a Marketing Plan for a New Business/Service.
This project will start you thinking about Marketing in a practical sense. You will gain experience formulating a plan, learning how each part is dependent on one another. You will gain some introspection and perhaps direction for the future. In fact you may want to build on this exercise throughout your life in preparation for earning a job after graduation.
Develop the following elements of the Marketing planning process:
A mission statement
A SWOT analysis
Objectives
A description of the target market
A positioning strategy
A brief outline of the Marketing mix strategies:
The product
Pricing
Distribution and
Promotion strategies that satisfy the objectives and address the target market.
Implementation
Contents must include:
Title page
Executive Summary One page only
Introduction to project Literature review (citations included)
Conclusions and recommendations
References (7-8) APA format Use of higher level reference materials is required, e.g.ProQuest(WSJ,Bloomberg)
End of Week 1, Submit the proposal for Approval and justify your choice. Wait for Acceptance
End of Week 2, submit a One page draft for feedback
Before submitting final project for a Grade, please submit to the NU Writing center and provide the name of the reviewer
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