29 Jun summary of your organization’s-brief situation analysis, marketing objectives, strategies, tactics
Question
Details:
Develop a 750-1,000-word executive summary of your organization’s (or one you know well) annual marketing plan.
Summary should include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
Executive Summary: Annual Marketing Plan
1
Unsatisfactory
0.00% 2
3
4
Less than Satisfactor
Good
Satisfactory
y
85.00%
65.00%
75.00% 5
Excellent
100.00% 100.0
%Assignme
nt Criteria
Executive
summary is
comprehensiv
e, accurate,
and
persuasive;
Executive
Executive
90.0 %
definitions are
summary is Executive summary
Executive
clearly stated.
Executive summary is not
present, but summary is is
Summary
Research is
present.
ideas are
adequately thoroughl
Marketing
adequate,
confused or presented. y
Plan
timely, and
incomplete
presented.
relevant, and
addresses all
of the issues
stated in the
assignment
criteria.
Prose is
Frequent and
Prose is
largely
repetitive
largely free free of
mechanical
of
mechanic
errors distract
mechanical al errors,
10.0 %
the reader.
errors,
although a Prose is free
Mechanics
Inconsistenci
Surface errors are pervasive
although a few may of mechanical
of Writing
es in
enough that they impede
few may be be
errors. Writer
(includes
language
communicajavascript:void(0);ti
present.
present. is clearly in
spelling,
choice
on of meaning. Inappropriate
The writer The writer command of
punctuation,
(register)
word choice and/or sentence
uses a
uses a
standard,
grammar,
and/or word
construction are used.
variety of variety of written,
language
choice are
effective effective academic
use)
present.
sentence sentence
Sentence
structures structures
structure is
and figures and
correct but
of speech. figures of
not varied.
speech.
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