29 Jun Mac Cosmetics-An analysis based on sound buyer behavior.
Question
Mac Cosmetics
This must provide requirement (high involvement purchase)
An analysis based on sound buyer behavior. This information must be scholarly sources, including your text book. Must be 9 pages in length.
Using the purchase sign process
problem recognition
information search
alternative evaluation
outlet selection and purchase
post purchase satisfaction
Making sure that assessing how a marketer utilizes the purchase decision process as a framework for marketing for this product.
provide a description of the features and benefits.
create a purchase decision map of the way this product is marketed.
Suggest three improvements to the current product positioning.
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