29 Jun Are all generations the same-The baby boomers challenged
Question
I. Are all generations the same? The baby boomers challenged societal and cultural norms when they were young. How is that different from today?
I. Suppose that you were hired by Starbuck’s Corporation to study the effectiveness of their “Kid’s beverage offerings “globally. What steps would you take to do study the global marketplace? Taking in consideration that more and more parents are stopping at Starbucks to and from school, sports events, after school activities etc.
II. Suppose that you were asked by Kellogg’s Cereals to conduct a focus group to determine attitudes toward a new type of cereal for adults in South America. What would you need to know before marketing your product in a South American country?
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